The strategy was to create a dynamic space that could be seamlessly transitioned from the existing infrastructure in-place from prior seasons, with the continued mission of celebrating Detroit's cultural diversity, offering a wide range of activities, art installations, and experiences. From Apres Ski festivals to enchanting winter wonderlands, the Monroe St. Midway drew inspiration to make it “cool to be cold.”

The Midway has transformed a formerly inactive and vacant space into a hub of cultural activity, enriching the lives of local residents and drawing visitors from across the region. By featuring local artists, supporting local businesses, and engaging the community in various events, programs, and festivities, the project has played a significant role in preserving and promoting Detroit's cultural heritage. Ultimately, the Midway has continued to contribute to the renaissance of downtown Detroit and demonstrated the power of community-driven placemaking.

The success of the Monroe St. Midway was truly collaborative.

Bedrock: Project leader and primary stakeholder, helping to envision and execute the activation in every facet.

Library St. Collective: Artist consultants and directors who led engagement with each local artists for their talent and creativity to the site's vibrant murals and installations. Featured artists included Sheefy McFly, Phil Simpson, Olivia Guterson, Jessica Care Moore, David Rubello, India Solomon, Marlo Broughton, and Tony Whlgn.

Groundswell Design Group: Our design and placemaking partners enlisted to lead the activation’s site design and procurement.

RollerCade: Operators of the oldest black-owned roller rink in the United States, based in Southwest Detroit, and our partners in operating the ice bumper car experience.

Come Play Detroit: Our operations partners for each recreational space, as well as community programming

AVL + Display Group: Our experts in all things lighting, audio, and 3D installations.